In October 2013 the Swedish business newspaper Dagens Industri awarded Gotlandssnus their Gazelle of the Year award for Gotland county. The Gazelle, a prize awarded to Sweden’s fastest-growing companies, was the high point of an incredible journey that began back in 2000 when I started the company at home in my kitchen. I was committed to the vision of producing first-class snus, and building the company brick by brick or pouch by pouch, as I like to say. It took awhile for sales to take off, but after a few years we had enough customers to finance the construction of a facility in the heart of the Swedish island of Gotland.
Today we produce over 15,000 snus cans per day, with sales of SEK 55 million. Our snus is sold in Sweden, the US, Asia and Europe. We’re on our way to becoming a challenger to the market leaders, with both regular snus and a nicotine-free product line. Behind our success is a long-term strategy based on the philosophy that nothing is impossible – all you need is courage. Our employees are our greatest asset. We would not be where we are without their patience, willingness and inventiveness – regardless of how many popular products, retailers and satisfied customers we had.